Properly structured campaigns with tight keyword targeting and negative keyword lists, built specifically for businesses in the US, UK, Australia and Canada who need this without local agency pricing.
At some point you set up a Google Ads campaign yourself, spent a few hundred dollars over a couple of weeks, and genuinely couldn't tell whether it worked — no clear leads you could point to, no confidence about what happened to the money.
That experience is extremely common, and it's rarely a sign Google Ads doesn't work for your business. It's usually a sign the campaign structure, keyword match types, and negative keyword lists weren't set up the way they need to be to avoid wasting spend on broad, low-intent clicks.
Properly managed, Google Ads is one of the more directly measurable marketing channels available — every dollar traceable to a click, and with the right tracking, every click traceable to whether it became a real lead.
Poorly structured campaigns using broad match keywords without adequate negative keyword lists commonly waste a significant share of ad spend on irrelevant clicks — a well-documented, avoidable inefficiency.
Existing campaigns are audited for waste, or a new account is structured properly from the ground up if you're starting fresh.
Tight, relevant keyword targeting with appropriate match types and a thorough negative keyword list is built to minimize wasted spend.
Full conversion tracking is configured before launch, so every dollar spent can be connected to a real outcome.
Campaigns are actively managed and optimized on a regular basis, improving cost-per-lead over time rather than running on autopilot.
Properly structured campaigns with tight keyword targeting and negative keyword lists
Full conversion tracking connecting every dollar spent to actual leads
Ongoing optimization that improves cost-per-lead over time instead of stagnating
Flat monthly management fee separate from ad spend, aligning incentives with your results
Transparent reporting showing exactly where budget is going and what it's producing
Campaign structure built around your specific services and realistic local competition
Illustrative example: a home services business had previously run a self-managed campaign with broad match keywords and no negative keyword list, generating clicks but few real leads. A restructured campaign with tight targeting and proper conversion tracking shows a clearer, more favorable cost-per-lead within the following month.
This depends on your industry's cost-per-click, but many local businesses start meaningfully testing with $500-1,000/month in ad spend, separate from our management fee.
Yes, full conversion tracking is set up before any campaign launches, so results are measurable from day one.
A flat monthly management fee separate from your ad spend, so our incentive is your results, not spending more of your budget.
Common issues include overly broad match types, missing negative keywords, and no conversion tracking — meaning spend without measurable results; a proper audit typically identifies the specific cause.
Some data begins appearing within days of launch, but meaningful optimization based on real performance data typically takes 4-6 weeks to start compounding.
Free 15-minute audit — no pressure, just a clear picture of where you stand today.
Book My Free Audit →